Martech Categories
A map of the marketing technology ecosystem.
Martech spans many product categories. Use this directory to explore how the ecosystem is organized—and discover the vendors and jobs in each area.
Browse categories
Email Marketing
Email platforms, deliverability, and messaging infrastructure.
Marketing Automation
Lifecycle journeys, orchestration, lead scoring, automation.
CRM
Customer relationship management and sales/marketing systems of record.
Customer Data Platforms (CDP)
Unified customer profiles, identity, segmentation, activation.
Analytics & Attribution
Measurement, funnels, attribution, BI, and marketing analytics.
Personalization & Experimentation
Testing, feature flags, on-site personalization, CRO tooling.
Consent & Privacy
Consent management, privacy compliance, preference centers, governance.
Data Warehouse & Reverse ETL
Warehouses, pipelines, activation from data to tools.
AdTech & Performance
Paid media tooling, campaign management, measurement, optimization.
Content, DAM & CMS
Content management, DAM, headless CMS, content ops.
SEO & Web Tools
SEO tooling, web ops, tag management, site performance.
RevOps & GTM Tools
Revenue operations tooling across marketing, sales, and CS.
Sales Engagement
Outbound sequencing, enablement, engagement platforms.
Customer Success & Engagement
CS platforms, customer comms, in-app messaging, adoption.
Security & Identity (Martech-adjacent)
Identity, access, and security features tied to martech stacks.
Creative & Content Production
Creative ops, generation, workflows, and asset production tools.